At Woodford, we are committed to being forward-thinking in every aspect of our business, and that includes how we interact with you digitally. This policy explains how we use cookies and similar technologies on our website, ensuring transparency while maintaining a seamless, high-performance service.

1. What are Cookies?

Cookies are small text files placed on your device (computer, phone, or tablet) when you visit our website. They are widely used to make websites work more efficiently and to provide valuable information to the site owners.

2. How We Use Cookies

We are confident in our service and our website is no exception. We use cookies to understand how our visitors interact with our site. This helps us to continually improve our platform, ensuring you can find the product and service information you need effortlessly.

We currently use the following type of cookie:

Category

Purpose

Data Collected

Our Commitment

Analytical/Performance

To collect information about how visitors use our website, such as which pages are visited most often, and if they encounter error messages.Anonymous IP addresses, pages viewed, time spent on site, referral source.This data is aggregated and anonymous. It helps us optimise site performance and improve your user journey.

3. Google Analytics and Google Tag

We use Google Analytics to gather these performance statistics. This is done via a Google Tag implemented on our website.

• What it does: The Google Analytics cookies track your interaction with our website (e.g., time of visit, pages visited, time spent on each page).

• Our use of the data: We use this information to understand user behavior, identify popular content, and continually refine our site to be more supportive of your needs.

• Data Anonymity: Google may collect information about your IP address to provide this service. We use Google Analytics in a way that aims to anonymise your IP address where possible.

4. Managing Your Cookies

We are supportive of your right to privacy and control. Most web browsers allow you to manage your cookie preferences. You can set your browser to refuse all cookies or to indicate when a cookie is being sent.

However, please be aware that if you choose to block all cookies, some parts of our website may not function as intended, which could impact the smooth, hassle-free service we aim to deliver.

5. Updates to This Policy

As a forward-thinking business, we may update this policy to reflect changes in technology or law. Any updates will be posted here on our website.

6. Cookies and Tracking Technologies

Meta Pixel (Facebook/Instagram Advertising)

We use a tool called the Meta Pixel on our website. The Meta Pixel is a piece of code provided by Meta Platforms, Inc. that allows us to measure the effectiveness of our advertising and to show you relevant adverts on Facebook and Instagram.

What the Meta Pixel collects:
When you visit our website, the Meta Pixel may collect certain information about your device and behaviour, including your IP address, browser type, pages visited, time spent on pages, and actions taken (such as clicking a link or submitting a form). This information is transmitted to Meta and may be used to serve you advertising on Facebook and Instagram platforms.

Why we use it:
We use the Meta Pixel for the following purposes:

• To measure how many people visit our website after seeing one of our adverts

• To show our adverts to people who have previously visited our website (retargeting)

• To build audiences of people with similar interests to our existing visitors

Legal basis:
We only activate the Meta Pixel after you have given your explicit consent via our cookie consent banner. The legal basis for this processing is your consent, in accordance with the UK GDPR and the Privacy and Electronic Communications Regulations (PECR).

Data sharing:
Information collected by the Meta Pixel is shared with Meta Platforms, Inc. Meta may use this data in accordance with its own Privacy Policy, which you can review at https://www.facebook.com/privacy/policy.

Data retention:
Meta Pixel cookies typically persist for up to 180 days. You can review and manage Meta's use of your data via your Meta Ad Preferences at https://www.facebook.com/ads/preferences.

Withdrawing consent:
You can withdraw your consent to the Meta Pixel and other tracking cookies at any time by clicking the "Cookie Settings" link in the footer of our website and updating your preferences. Please note that withdrawing consent will not affect the lawfulness of any processing carried out before you withdrew it.

7. Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate data

• Request erasure of your data

• Object to or restrict how we process your data

• Withdraw consent at any time

To exercise any of these rights, please contact us at studio@woodford.food.

Last updated: June 2026